SEO Essentials for the Small Business Website
If you are a small business and haven’t yet capitalized on search engine optimization (SEO) for your website, I can’t tell you how many times doing such for clients has changed their business dramatically.
Ok, so let’s get to the essentials.
Small Businesses with an Existing Website
If you have an exsiting website it is important to determine whether or not your site is setup to accomodate SEO. Some things to check are:
1. Is your website built in Flash? Search engines in the past were completely unable to crawl flash for content. Some of this has changed, but it’s not nearly as simple as good ol’ html. If you want to use flash, I recommend a hybrid site where flash is integrated into a website layout that is primarily html. (Note: Flash does not work on iPhones or iPads either)
2. Is the layout and architecture of your website setup for SEO? Good search engine optimization even plays a role in the overall layout and foundation of your website.For example, separating all your products/services so that each has it's own landing page. This gives you the ability to focus that entire page (meaning focus of the SEO on that page) towards the keyword terms that relate to the product/service on that page.
2. Do you have quality, detailed content? – In the world of search engines, Content is KING!!! The more relevant/quality content about a particular subject, such as a product or service, the more ability you have at reaching out to the targeted keyword terms, as well as all those gazillion niche keyword terms and capitalizing on web traffic from them.
5. If you service a particular geographic location, is this reflected throughout your website? For example, let’s say your based here in the s.f. bay area and you provide general contractor services. Focusing your website’s SEO on the keyword term “general contractor” would most likely yield very little website traffic that would convert to leads. There is a ton of competition for that keyword term and since its not geo-targeted, that keyword term refers to pretty much anywhere in the world. It would be more effective to have your geographic location reflected in your keyword terms. For example, instead of "General Contractor", use “Bay Area General Contractor”.
SMALL BUSINESS LOOKING TO BUILD A NEW WEBSITE
All of the same information above regarding SEO essentials applies to building a new website as well. Incorporating these SEO essentials from the beginning can save you alot of money, time and enable your website to start attracting quality web traffic and leads more rapidly.
All of the websites we design/build have these SEO essentials incorporated as part of the package. If you have any questions, please feel free to contact us